Displays & Exhibitions – HOW TO

Our Displays & Exhibitions department have been designing, building and managing display since 2005. We have won awards ranging from aesthetic representation to most interactive display on show.

We will have your display ready for you within 7 working days From the time you have signed off on your artwork

Step by step guide to designing a display

You are about to invest a considerable portion of your exhibition marketing budget; this needs to be more than a spur of the moment / ad-hoc decision making process. With the right planning, the display you start with now should provide the foundation onto which you can systematically add to your complete exhibition marketing requirements” kit”. When it comes to designing and building a display to meet your specific requirements there is no such thing as one size fits all! You need to give careful consideration to the following three design elements and cost centres:

What is the primary objective of your exhibition marketing campaign?

  • Do you want to promote your brand?
  • Do you want to drive feet through your website?
  • Do you want to sell product directly from your display?
  • How often would you like to use your display
    • The complete display unit (major promotions)
    • Smaller configurations (in-house motivations; sponsorship visibility; sales presentations)
    • Branding when opportune interventions present themselves.

Versatility – exhibitor instructions vary from venue to venue:

  • Height
  • Floor space
  • Visibility


  • Transportation and set up costs
  • Storage
  • Maintenance

Environmental considerations

Once you have thought these through, we will send you a few design examples we put together for clients with similar requirements to you.

From there, in consultation with you we will refine your display requirements and get our studio start designing your display.

You will receive concept visuals of YOUR display from us within four working days.

Example of a versatile display

Points of reference:

This display was designed for Seychelles tourism: All the configurations below are part of the same 6mx3m “kit”

  1. This display is ready to travel around the world
  2. It is versatile enough to work in numerous configurations depending on the venue. In fact this 6×3 display kit can become 11 freestanding display units!!
  3. The 6×3 display is stored as two separate, complete 3×3 corner displays.

Configuration 1:

As a 6×3 display

Other than the desk section that is 3000mm high, the overall height of the display is 2500mm high

Configuration 2:

As a 3×3 display

You can get two of these out of the 6×3 display. You could effectively display at two ends of the planet simultaneously!

Configuration 3:

As an information kiosk with a freestanding back wall

There are enough components to make up two of these units from the display kit.

Configuration 4:

As 2 x Free standing banner walls

This will be a really impressive banner. It combines the existing images onto a single almost seamless banner 2500mm high x 4500mm wide finished off neatly with branded corner panels

This image reflects the versatility of the design we did for SANParks

23 free-standing display units from a single 6m x10m display

Maximum height: 4.5m

Average height: 2.5m

Only your imagination limits the number of display configurations available from this system

We do not inherit the earth from our ancestors; we borrow it from our children.~Native American Proverb

Environmental considerations

Green issues are always controversial. To sort out the impact of any components or products is enormously difficult given the diversity and complexity of their full life cycle. Against this backdrop tourismZA offers the following assessment of the recyclability of and environmental friendliness of materials used in the display system we have presented to you.

The very concept of the display system we have designed for you is a multipurpose, reusable system as opposed to building stands and displays from materials that have to be discarded at the end of the event.

We thank you for taking the environment into consideration.

Printing Inks

Water Based non-toxic printing inks are used resulting in 0% emissions of volatile organic compounds. Many VOCs are dangerous to human health or cause harm to the environment. VOCs are numerous, varied, and ubiquitous.

Polyester fabric

Polyester is made from extruded PET. PET is most commonly found in food grade food and beverage packaging. Packaging of this nature discarded on land-fills can be utilised to extrude yarn and woven into Polyester fabric. Polyester can also be recycled into PET and extruded to form Polyester yarn and woven back into Polyester fabric. This is possible on a never ending cycle.

Recyclable aluminium components

Aluminium can be re-smelted and continually recycled. Because of the high commercial value we actively recycle the aluminium our components of our displays – it simply makes good commercial sense. More than that, standard components can easily re-used as you upgrade or change your display.

Shelving and counter surfaces

These products utilise a composite board made from a re-pulpable honeycomb cardboard interior sandwiched between composite MDF boards which can also be recycled.

Injection moulded nylon components

These plastic components can be ground up and recycled into a variety of plastic products.

LED Lighting

Super Bright LED’s are used for their exceptionally low power consumption and longevity.

Lead the way; make South Africa a better place for all!

Bottom line, if you find a more environmentally friendly option for your display please let Displays&Exhibitions know about it so that we can add these options to our offering.